Anyone can ship now.
Few do it responsibly.
Built for builders,
grounded in discipline.
Whether you wrote your first line of code last Tuesday, or you're reviewing your AI's eighth pull request today — the manual is the same. Five minutes. Five questions. Every deploy.
“I learned to code in the time my coffee got cold.”
An AI built most of it. You're not totally sure what every file does — and definitely not what happens when a stranger types something rude into the form.
“My agent just opened its 100th PR today.”
You used to read every line. The volume's too high now, the model's too confident, and you're still the last human signature on the deploy.
Same checklist Same five minutes Same weekend on the line
How Ship Responsibly works.
Three steps before every deploy. Five minutes total. Zero oh-no mornings.
Pick your level
Match what you're shipping to one of five severity tiers — from a weekend toy to a hospital intake form. Higher tier, stricter checklist.
30 seconds →Run the check
Walk through the five questions for your tier. Pass criteria are written right next to each one. No jargon, no points — just yes or no.
5 minutes →Cleared — or hold
Green across the board? Cleared for departure. Anything red? Hold the deploy, fix what failed, then push. The manual has the fix for every failed question.
Ship or stop →Read it in an
afternoon. Ship better
by tomorrow.
The five-level severity model. The 25-point pre-flight checklist. Thirty responsible prompt templates. Seven postmortems from real, recent incidents. Printable appendices for the wall above your desk.
30-day refund
Hi, I'm Juan.
I'm a Director of Product at American Express Digital Labs, where I work on AI-powered personalization, and the creator of Agentic Power of Attorney (APOA) — an open-source authorization framework for AI agents. I previously co-founded HarvestYield (acquired 2025). Ship Responsibly grew out of personally shipping at least one of the horror stories in Chapter 8 — which is partly why this book exists.
Juan Figuera
Writing, building, and shipping from New York.